An Incomplete Buyer's Guide to Search Engine Optimization
Before you decide to hire a SEO company, it’s important to know what questions to ask. Since there are many factors that contribute to a website’s organic search engine ranking, it’s critical to be thorough and at least somewhat educated on the topic of Search Engine Optimization.
I’m writing this as a direct result of my own experiences with SEO companies, both foreign and domestic. I have firsthand knowledge of this topic and I can honestly say, if my money has bought me nothing else, it’s at least purchased experience with what some might label as sketchy SEO Companies.
Below are some questions you may want to use as a starting point. The questions below do not represent a complete buyer’s guide to SEO but reading them may stimulate your own questions. After all, we should all probably do a little more thinking for ourselves.
It may seem stupid and completely counter intuitive but do all SEO Companies really want your site to rank? I feel as though this question really needs to be asked. I mean obviously, if a SEO customer site gets ranked high enough then the possibility exists that SEO customer will NO longer be an SEO customer. Allowing that to happen would be like killing the goose that lays the golden eggs. You’re just not going to let that happen!
I have heard the saying “there’s never been a money making problem solved in the history of western civilization” and the more I stop and think about it, the more I realize how true it is. The oil industry is a great example of this, but that's a topic for another day.
This is the impression I get from the SEO companies I have used. I will call out names in the future, but for right now I believe I have worked with 2 or 3 SEO Companies.
Our relationships always start off the same way. Do this, that and the other thing and we’ll get your website ranked in the prestigious Google top 3. They fail to deliver rankings, and then our relationship ends the same way. They fail to deliver 1 top 3 Google position and don’t give you your money back either. You’re probably aware of the “we’ll rank you or your money back guarantee”.
Exactly how long am I supposed to wait for you to rank me? I’m seeing competitors with newer domains, and less content ranking above me. How can this be? I’ve paid you for 3 months and you haven’t delivered 1 top 3 Google position, even though when we started I already had at least 1 keyword phrase on the first page of Google?
I can certainly count on you to come up with an excuse whenever I begin questioning my current organic search engine position. It’s always one excuse or another which conveniently has nothing to do with the SEO Company I am working with. Hmmm, that’s so weird! If what you’re identifying as the issue today is actually the reason I’m not ranking, why was that issue not resolved or at least addressed months ago when this project was initially started?
It’s amazing how people start making excuses when they get uncomfortable. I'm going to leave you with a final thought here. If you don't get anything else from having read this information, heed these words. You need back links! That's really just the bottom line. If you don't have back links then you're just spinning your wheels. A website can have great content and the greatest design but none of it means shit without a decent back link profile.
Until next time, be good to yourselves and each other. God bless!